I'm not a writer but I play one on TV, radio and digital.
as+o - long weekend season
Summer is the time for long weekends. From May to September, we celebrate family, those who serve, the outdoors, and good times in general. This campaign looked to capture the spirit of Summer holiday weekends, with the idea of Long Weekend Season.
And while not technically a long weekend, can't forget about good ol' dad's day.
Credits:
Liz Taylor
Jon Flannery
John Regan
Tor Lemhag
Julia Matthews
Seamus Hehir
Rony Castor