I'm not a writer but I play one on TV, radio and digital.
When the world stopped (for way longer than expected), CLIF got moving. Instead of just fuel movement, we inspired it, by partnering with the Grammy-nominated artist, Mike Posner. We released his latest single in a way guaranteed to get people moving — because they had to move to hear it.
People who engaged in the experience unlocked the song beat-by-beat. Their movements were detected by their phone’s accelerometer — more motion meant more exclusive music.