clif bar - brandon jessee

When the world stopped (for way longer than expected), CLIF got moving. Instead of just fuel movement, we inspired it, by partnering with the Grammy-nominated artist, Mike Posner. We released his latest single in a way guaranteed to get people moving—because they had to move to hear it.

People who engaged in the experience unlocked the song beat-by-beat. Their movements were detected by their phone’s accelerometer — more motion meant more exclusive music.

credits:
Jon Flannery
Marianna Ruiz
Brandon Jessee
Julia Matthews

awards:
2022 One Show Shortlist