I'm not a writer but I play one on TV, radio and digital.
michelob ultra - a world worth running
As a part of their corporate social responsible initiative, Michelob ULTRA adopted the Swedish wellness trend that combines going for a run and picking up trash: plogging. And we turned it into an entry mechanism for runners who wanted to be considered for Team ULTRA at the 2019 New York Marathon.
The Ploggable Print Ad